Techno Takes Mobile Phone Market By Storm

One of the leading mobile phone distributors in Ghana, TECNO Ghana has launched its 35th model phone onto the market with a promise to sign on famous Black Stars striker Asamoah Gyan as TECNO Africa brand icon.

The Market Manager of Tecno Ghana, Kwabena Boakye Asante disclosed this at the launch of the new Tecno T8 handset recently where Asamoah Gyan and his brother Baffuor Gyan were special guests.

He said TECNO believes with the clout Asamoah Gyan has across the continent and around the world, he would be a great brand ambassador for TECNO Africa.

Mr. Asante said TECNO currently controls over 50 per cent market share in Ghana’s mobile phone distribution industry, stressing that the newly launched Tecno T8 is expected to boost its market share.

“The new phone is touch screen, dual-SIM and has Wifi, a four gigabyte memory, an inbuilt modem and offers high speed internet but goes for a maximum of only GH¢ 200,” he said.

Mr. Asante said T8 is a convenient alternative for a laptop or computer because even though it was handy its screen is big enough to enable the user to check and reply emails and work online whilst on the move.

Mr. Asante said the battery of T8 could take for three days before running out of power when the phone is on regular use.

He said TECNO has other very unique brands, some of which takes three and four active SIM cards at the same time with batteries that could last for two weeks.

The phones also have inbuilt high definition cameras that could take sharp pictures from a long distance.

“We have phones that journalists can use for voice recording for 24 hours without losing battery power or running out of memory,” he said.

Mr. Asante said third party research showed that TECNO has over 50 per cent market share in the mobile phone distribution market in Ghana, adding that “we expect our new T8 phone to take 30 per cent of our market share in no time.”

He said so far TECNO is providing about 20,000 direct and indirect jobs across the country, adding that there are plans to establish strong presence in all the regional capitals and some districts and municipal capitals in the country beginning next month.

“We have VIP shops in Accra and Kumasi and we are in the process of opening similar shops in Takoradi, Cape Coast and Tamale in the next month or so,” he said.

Mr. Asante noted that TECNO offers affordable phones, all of which come with 13 months warranty.

From Business Desk

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